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22squared runs first programmatic linear TV test via Videa

UpdateTV · Buying accessGlobal

Ad Spot Finder news desk

Our automated news desk wrote this from the source below.

22squared used Videa to buy linear TV programmatically for a PGA TOUR Superstore opening in Atlanta.

22squaredVidealinear TV

“Videa’s Programmatic TV Advertising Solution Powers Campaign for PGA TOUR Superstore Opening Atlanta – Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, today announced that 22squared, an independent full-service advertising agency, has conducted its first multipurpose television test buy, leveraging the new Videa programmatic TV”
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