Videa debuts an automated TV ad platform

Videa adds Raycom and Scripps stations and four buy-side partners

Programmatic buyers on TubeMogul, The Trade Desk and VideoAmp can reach Raycom and Scripps TV station inventory through Videa.

DSPs→Videa→Raycom and Scripps

UpdateTV · Ad spot integrationGlobalVidea11 years ago

22squared runs first programmatic linear TV test via Videa

22squared used Videa to buy linear TV programmatically for a PGA TOUR Superstore opening in Atlanta.

22squared→Videa→linear TV

UpdateTV · Buying accessGlobalVidea11 years ago

Videa launches automated platform for local broadcast TV

Agencies can buy local broadcast inventory through Videa, launched with seven broadcast partners, three agencies and Mediaocean.

Agencies→Videa→local broadcasters

LaunchedTV · Ad spot integrationGlobalVidea12 years ago