Clutch Report: 53% of Consumers Are Less Likely to Buy From Brands Using AI on Social Media
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53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of consumers have encountered AI-generated content, while 53% are less likely to purchase from brands they know […]
“53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of consumers have encountered AI-generated content, while 53% are less likely to purchase from brands they know […]”Source
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