New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
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One in Four Now Write Primarily for LLMs as AI Becomes a Strategic Growth Lever Clutch, the leading global marketplace of B2B service providers, in partnership with Conductor, released its 2026 State of Content Report, revealing that content marketing investment is accelerating as SEO expands to include AI search and large language model visibility. Rather than […]
“One in Four Now Write Primarily for LLMs as AI Becomes a Strategic Growth Lever Clutch, the leading global marketplace of B2B service providers, in partnership with Conductor, released its 2026 State of Content Report, revealing that content marketing investment is accelerating as SEO expands to include AI search and large language model visibility. Rather than […]”Source
Clutch Report: 53% of Consumers Are Less Likely to Buy From Brands Using AI on Social Media
53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of consumers have encountered AI-generated content, while 53% are less likely to purchase from brands they know […]