AdRoll integrates Innovid's InnovidXP for independent CTV measurement
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Marketers using AdRoll can now measure CTV ad exposure against business outcomes with Innovid's InnovidXP technology.
“Integration of InnovidXP into AdRoll’s Platform Provides Always-On Visibility, Helping Marketers Tie CTV Exposure Directly to Business Results AdRoll, an AI-powered connected advertising platform built for growth-minded marketers and Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced a partnership that integrates InnovidXP”Source
More like this
AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season
AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]
Innovid integrates its NIVO AI with Meta Ads MCP
Innovid integrated its NIVO AI assistant with Meta's Ads MCP (Model Context Protocol), giving advertisers conversational workflows for managing Meta ad campaigns.
Innovid links its NIVO AI tool to Meta Ads via MCP
Innovid has integrated its NIVO AI tool with Meta Ads through MCP, giving marketers an AI-driven workflow into Meta's ad platform.
Innovid Expands NIVO with Meta Ads MCP Integration to Bring Connected AI Workflows to Social Advertising
Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers adopt […]
AdRoll lets its advertisers pilot campaigns in ChatGPT Ads
AdRoll opened a pilot letting a group of its SMB, mid-market and B2B customers run sponsored placements inside ChatGPT, extending AdRoll's buying platform to a new surface.
AdRoll Launches MCP Server to Make Campaign Insights and Actions Available Inside AI Tools
AdRoll, an AI-powered multi-channel advertising platform, announced the open beta launch of the AdRoll MCP Server, a secure, highly efficient approach for customers to connect AdRoll and AdRoll ABM to the third-party AI assistants, agents and automation tools they already use. Built on the open Model Context Protocol (MCP) standard, the AdRoll MCP Server empowers […]