Apple Search Ads is now Apple Ads. The rename reflects placements beyond App Store search — the Today tab and "You Might Also Like".

Apple launches a unified campaign management API

LaunchedGlobalApple Ads2 months ago

Apple Ads adds more ad slots to App Store search results

LaunchedGlobalApple Ads9 months ago

Apple’s advertising ambitions

RenamedGlobalApple Ads2 years ago