Atmosphere TV Wins Attention for CTV OOH Advertisers
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MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to […]
“MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to […]”Source
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