Sweetgreen buys World Cup video ads on Atmosphere TV's public screens
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Sweetgreen used Atmosphere TV's out-of-home video network to run brand ads promoting its new wraps in public spaces where people were watching the World Cup.
SweetgreenAtmosphere TV
“Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup.”Source
Atmosphere TV Wins Attention for CTV OOH Advertisers
MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to […]
Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.