Cartology Advances Retail Media Network with Broadsign

Broadsign and Mirakl Ads link retail media to out-of-home screens

Retail advertisers using Mirakl Ads can now extend campaigns onto out-of-home screens managed by Broadsign, unifying online and in-store retail media buying.

Mirakl Ads→Broadsign→OOH inventory

LaunchedOut-of-home · Inventory integrationGlobalBroadsignMirakl Ads3 months ago

JB Hi-Fi builds in-store retail media network on Broadsign

Retailer JB Hi-Fi is deploying Broadsign's platform to build and scale in-store retail media ads across more than 200 Australian stores.

JB Hi-Fi→Broadsign

LaunchedCommerce · Inventory integrationAustraliaBroadsignJB Hi-Fi6 months ago

Broadsign acquires OOH supply-side platform Place Exchange

Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.

Broadsign→Place Exchange

UpdateOut-of-home · AcquisitionGlobalBroadsignPlace Exchange10 months ago

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

AcquisitionGlobalBroadsignPlace Exchange10 months ago

Cartology extends retail out-of-home deal with Region Group

Advertisers using Cartology's retail media can continue to buy out-of-home ad space across Region Group's shopping centres under the extended partnership.

Cartology→Region Group

UpdateOut-of-home · Inventory integrationAustraliaCartology12 months ago

Cartology extends Mirvac partnership and acquires Sydney’s Broadway Centre

Mirvac→Cartology

AcquisitionCommerce · Inventory integrationAustraliaCartology2 years ago