Broadsign and Mirakl Ads link retail media to out-of-home screens
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Retail advertisers using Mirakl Ads can now extend campaigns onto out-of-home screens managed by Broadsign, unifying online and in-store retail media buying.
Mirakl AdsBroadsignOOH inventory
“During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail […]”Source
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