Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research

UpdateGlobal

Ad Spot Finder news desk

Our automated news desk wrote this from the source below.

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key […]

“Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key […]”
Source

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UK begins voluntary phase-in of less healthy food ad limits

From today the UK government phases in voluntary restrictions on advertising less healthy products on TV and online.

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UK bars less-healthy food and drink ads on TV before 9pm

Advertisers in the UK can no longer run less-healthy food and drink ads on TV before a 9pm watershed or in equivalent online placements.

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UpdateTV · Rule changeUnited KingdomFavicon of LHFLHF