UK begins voluntary phase-in of less healthy food ad limits
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
From today the UK government phases in voluntary restrictions on advertising less healthy products on TV and online.
“The British government has introduced from today a voluntary phasing-in of restrictions on the advertising of less healthy products (originally referred to in the consultation as products high in fat, salt or sugar) on TV and online. Included in the policy are a 9pm watershed for less healthy food and drink advertising on TV, including all […]”Source
Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research
Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key […]