AccuWeather joins Forward's media portfolio for weather-triggered ads

LaunchedData · Data partnershipGlobal

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Brands in Europe can now buy weather-triggered advertising through Forward's new media partnership with AccuWeather.

BrandsForwardAccuWeather

“Forward, the creative and media house powered by lastminute.com, has entered a strategic media partnership with AccuWeather, the most trusted source of weather forecasts and warnings with proven Superior Accuracy, to introduce advanced weather-triggered advertising solutions to brands across Europe. Through the agreement, AccuWeather becomes part of Forward’s media portfolio for the European marke”
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