FranceTV Publicité épingle les campagnes qui ratent leur cible avec Altmann+Partners
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FranceTV Publicité fait de l’attention le moteur de la performance vidéo
FranceTV Publicité packages TV, streaming and YouTube in one offer
FranceTV Publicité presented an offer at its sales conditions meeting that unites TV, streaming and YouTube rather than selling them as separate levers.
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Marianne Siproudhis (FranceTV Publicité) : « la valeur du contexte est devenue aussi stratégique que la capacité de diffusion »
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FranceTV Publicité, FreeWheel expand monetisation solutions partnership
FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for the complex and fragmented streaming landscape. The FreeWheel platform helps […]