FranceTV Publicité, FreeWheel expand monetisation solutions partnership
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for the complex and fragmented streaming landscape. The FreeWheel platform helps […]
“FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for t”Source
More like this
FreeWheel adds show-level reporting for streaming ad buyers
Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.
streaming ad sellersFreeWheelprogrammatic buyers
Attekmi adds keyword support to its FreeWheel DSP adapter
Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.
Marianne Siproudhis (FranceTV Publicité) : « la valeur du contexte est devenue aussi stratégique que la capacité de diffusion »
Nathalie Dinis (FranceTV Publicité) : « Culture, expérience, authenticité : la recette gagnante de la communication Food »