Google's PAIR lets publishers and advertisers match data without cookies
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Advertisers and publishers using Google's DSP can now match first-party data to target ads without cookies or device IDs through Google's new PAIR identity solution.
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“Google’s latest innovation in digital advertising, PAIR (Publisher Advertiser Identity Reconciliation), promises to revolutionize how publishers and advertisers leverage first-party data to deliver personalized ads without relying on cookies or device IDs. Announced recently, PAIR is designed specifically for Google’s DSP,...”Source