How Spotify’s Megaphone acquisition could further fuel the DTC podcast advertising boom
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have significant implications for what types of DTC brands are able to advertise on podcasts.
“Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have sig”Source
What this is about
Publishers and platforms
Industries involved
More like this
Spotify Partner Program expands to 35 new markets
Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.
Spotifycreatorsembedded sponsorships
Red Seat Ventures signs ad-sales deal for 'Financial Audit'
Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.
Financial AuditRed Seat VenturesTubi, YouTube, Apple Podcasts, Spotify
Spotify fully absorbs Megaphone into its own ad server
Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.
MegaphoneSpotify Ad Server
Azerion integrates Spotify Ad Exchange into its Hawk DSP
Advertisers using Azerion's Hawk DSP can now buy Spotify's audio ad exchange inventory directly.
Spotify AdsAzerion Hawk DSPAdvertisers