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Spotify fully absorbs Megaphone into its own ad server

UpdatePodcasts · Inventory integrationGlobal

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Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.

MegaphoneSpotify Ad Server

“All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […]”
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