iHeartMedia and Viant Partner to Unlock Addressable Audio at Scale
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iHeartMediaViant
“Integration will drive addressability across iHeart’s premier audio network including podcast, streaming and broadcast radio”Source
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StackAdapt added iHeartMedia broadcast radio, digital radio, streaming and podcast inventory, available immediately to its US clients.
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Marketers can now buy iHeartMedia's AM/FM broadcast radio, digital radio, streaming and podcast inventory programmatically through StackAdapt.
StackAdaptiHeartMedia