Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
“New advertising capabilities connect broadcast radio to the digital ecosystem by enabling precise targeting and measurement, providing additional reach and scale for brands, and leveraging the live cultural moments created in broadcast iHeartMedia, the No.”Source
iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
iHeartMedia in Talks to Merge With SiriusXM
The combination, facilitated by Irving Azoff, would create a satellite and terrestrial radio giant with some of the biggest names in the podcast world
Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton
Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.
Viant (Adelphic)Triton DigitaliHeartMedia
StackAdapt added iHeartMedia broadcast radio, digital radio, streaming and podcast inventory, available immediately to its US clients.
StackAdapt adds iHeartMedia broadcast and digital radio inventory
Marketers can now buy iHeartMedia's AM/FM broadcast radio, digital radio, streaming and podcast inventory programmatically through StackAdapt.
StackAdaptiHeartMedia