SMI: Internet Radio Sees Huge Advertising Increase
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
According to Standard Media Index’s latest data , U.S. advertising increased 4% in January compared to January 2015. Digital remains the shinny new toy for advertisers with spending for January up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio ad volume was lower by 16% in January according to SMI data. Television’s total market share is currently 59%, having dropped by 2 percentage points from 61% in January 2015. Broadcast TV grew by 9% and cab
“According to Standard Media Index’s latest data , U.S. advertising increased 4% in January compared to January 2015. Digital remains the shinny new toy for advertisers with spending for January up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio ad vol”Source
Filed under
More like this
Bauer Media audio ad inventory now available on Amazon Ads
Advertisers can buy Bauer Media's audio inventory, covering Absolute Radio, KISS, Magic and Hits Radio, through Amazon Ads.
AdvertisersAmazon AdsBauer Media
Sinch Engage partners with Nova's Fear & Greed for a rebrand campaign
Sinch Engage bought a partnership with Nova's Fear & Greed show, placed via Assembled Media.
Sinch EngageNova's Fear & Greed
Matalan books AI-voiced audio campaign with Havas Media and Additive
Matalan teamed up with Havas Media and Additive for an AI-voiced audio campaign.
MatalanHavas MediaAdditiveaudio
Triton Digital and RCS Worldwide open programmatic buying on OTA radio
Triton Digital has integrated with RCS Worldwide's playout software, letting broadcasters sell their over-the-air radio inventory programmatically.
Triton DigitalRCS Worldwide