Matalan books AI-voiced audio campaign with Havas Media and Additive

Olyzon launches agentic orchestration platform for advertising

Olyzon's agents orchestrate media budgets across a buyer's existing partners, from The Trade Desk, Amazon DSP and Yahoo DSP to SSPs and direct inventory.

Buyers→Olyzon→DSPs and SSPs

LaunchedProgrammatic · Buying accessGlobalOlyzon1 week ago

Bauer Media audio ad inventory now available on Amazon Ads

Advertisers can buy Bauer Media's audio inventory, covering Absolute Radio, KISS, Magic and Hits Radio, through Amazon Ads.

Advertisers→Amazon Ads→Bauer Media

UpdateRadio · Inventory integrationGlobalBauer Media1 week ago

Equativ becomes advertising partner for ChatGPT Ads

Brands can work with Equativ as an advertising partner for ChatGPT Ads.

Brands→Equativ→ChatGPT Ads

UpdateAI assistants · Buying accessGlobalChatGPT Ads1 week ago

CommerceIQ Brings AI-Powered Retail Media Management to Chewy Ads

Chewy Ads→CommerceIQ

Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions

Mediaocean Prisma→Warner Bros. Discovery Advertising

ChatGPT Ads adds bulk product campaigns and deeper reporting

Advertisers on ChatGPT Ads can run bulk product campaigns and get deeper reporting.

Advertisers→OpenAI→ChatGPT Ads

UpdateAI assistants · Buying accessGlobalChatGPT Ads2 weeks ago