Judge Brinkema declines to make Google sell its AdX ad exchange and accepts behavioural remedies instead. Her opinion is sealed for 14 days and the two sides have 30 days to submit a joint proposed final judgment.
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Google adds agentic commerce checkout to YouTube ads
Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.
advertisersYouTube AdsUniversal Commerce Protocol
Google Ads adds first-party data and geo-experiment tooling
Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.
advertiser dataGoogle Ads Data ManagerMeridian GeoX
Search campaigns using automatically created assets or the campaign-level broad match setting are automatically upgraded to AI Max starting in September 2026.
August's Demand Gen drop: viewers can start conversations with brands on messaging apps straight from a Demand Gen ad on YouTube, travel ads surface local activities and real-time offers, and Multimodal Video Creation in Asset Studio is generally available.
Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.
Standing On Principal; Google Ads Gets A Security Update
Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […]
Google Ads Launches New Tools For Mapping Incrementality
Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign […]