Standing On Principal; Google Ads Gets A Security Update
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Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […]
“Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […]”Source
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