Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting
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TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AVOD) services […]
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“TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AV”Source
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Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
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