Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting
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TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AVOD) services […]
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“TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AV”Source
Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
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Omnicom Media and Rembrand scale AI in-content advertising
Omnicom Media advertisers get Rembrand's VISTA platform combined with Acxiom and Omni data and access to premium inventory from major media partners.
Omnicom MediaRembrandpremium media partners
LG Ad Solutions and Best Buy Ads connect LG TV inventory to retail media
Best Buy Ads can now be used with LG Ad Solutions' TV inventory, joining retail media with CTV.
Best Buy AdsLG Ad SolutionsLG TV inventory
Bstore adds Fusion Signage to its retail media network
Bstore is stepping up its retail media network with Fusion Signage.
AdvertisersBstoreFusion Signage
Walmart plans TV ad push after buying Vizio and Vibe.co
Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.
AdvertisersWalmartVizioCTV