Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings

LaunchedProgrammatic · Buying accessGlobal

Adspotfinder news desk

Written from the source below by this site's news desk, not by a person.

Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of […]

OutbrainBidSwitchDisplay & Video 360

“Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of […]”
Source

What this is about

Publishers and platforms

Industries involved

More like this

Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media

KoddiTeads

UpdateCommerce · Inventory integrationGlobalFavicon of TeadsTeadsFavicon of KoddiKoddi

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASAFacebook, Google, Twitter, TikTokadvertisers

RegulationWeb · Rule changeUnited KingdomFavicon of TikTok AdsTikTok AdsFavicon of Google AdsGoogle Ads

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google AdsPrebid

Policy changeProgrammatic · Auction infrastructureGlobalFavicon of Google AdsGoogle AdsFavicon of PrebidPrebid

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisersYouTube AdsUniversal Commerce Protocol

LaunchedCommerce · Buying accessGlobalFavicon of Google AdsGoogle AdsFavicon of YouTube AdsYouTube Ads

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

RegulationGlobalFavicon of Google AdsGoogle Ads

Teads Expands Global CTV Offering with Whale TV Partnership

Whale TVTeads

UpdateCTV · Inventory integrationGlobalFavicon of TeadsTeads