Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings
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Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of […]
OutbrainBidSwitchDisplay & Video 360
“Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of […]”Source
Facebook, Google, Twitter and TikTok join ASA ad-rules pilot
The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.
ASAFacebook, Google, Twitter, TikTokadvertisers
Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Google adds agentic commerce checkout to YouTube ads
Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.
advertisersYouTube AdsUniversal Commerce Protocol
The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]