Google's enterprise DSP. Where PMP deal IDs and programmatic guaranteed are executed, not Google Ads.
Google's enterprise DSP, part of Google Marketing Platform: one tool for media planning, creative, buying, measurement and optimisation. It bids on or excludes impressions from dozens of third-party exchanges as well as Google's own inventory, including YouTube Reserve, and automates bidding with machine learning.
How to open an account here, what it takes and the minimum spend.
Checking your access…
58 recorded paths between this platform and the DSPs and supply it connects to.
Checking your access…
Which publishers authorise this platform in their own ads.txt, largest first.
Checking your access…
3 recorded paths between this platform and the DSPs and supply it connects to.
Checking your access…