PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV
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PubMatic will Reach Instacart’s Purchase-Minded Audiences Through Integration for Agency and Advertising Partners’ CTV Campaigns PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, announced a new partnership with Instacart to leverage its first-party, retail media data off of Instacart in a privacy-compliant, scalable, and effective programmatic advertising solution via […]
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“PubMatic will Reach Instacart’s Purchase-Minded Audiences Through Integration for Agency and Advertising Partners’ CTV Campaigns PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, announced a new partnership with Instacart to leverage its first-party, retail media data off of Instacart in a privacy-compliant, scalable, and effective programmat”Source
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