Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers
United KingdomAd Spot Finder news desk
Our automated news desk wrote this from the source below.
The Telegraph is the latest to work with Infosum on sharing its first-party data directly with advertisers to ways of matching audience without cookies.
The TelegraphInfoSumadvertisers
“The Telegraph is the latest to work with Infosum on sharing its first-party data directly with advertisers to ways of matching audience without cookies.”Source
More like this
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
After shuttering a half-dozen newsletters this year and consolidating others, The Telegraph produces over 40 editorial newsletters, eight of which are exclusive to paid subscribers.
The Telegraph expands its daily audio briefings to outlets beyond WhatsApp
The Telegraph is striving to build audio ad revenue by launching The Briefing on podcast platforms and smart speakers after offering the news service on WhatsApp — and drawing an audience.
The Telegraph used header bidding to increase programmatic revenue by 70 percent
The Telegraph is on a mission to get all its digital inventory into a unified auction and has signed up Criteo’s new client-side header bidding product.
CriteoThe Telegraph
The Telegraph is quadrupling the size of its programmatic ad team
The Telegraph is planning to quadruple its programmatic specialist team to 12 people people this year, fresh off the back of a welcome 20 percent jump in programmatic revenue, courtesy of header bidding.