RTL Group Takes Full Ownership Of Video Platform SpotX For $145M, Pursues More Ad Tech M&A
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans further […]
RTL GroupSpotX
“German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans further […]”Source
What this is about
Publishers and platforms
Industries involved
More like this
RTL completes acquisition of Sky Deutschland from Comcast
RTL now owns Sky Deutschland, consolidating two of central Europe's big broadcasters as advertisers face fewer, larger TV sellers in Germany.
GermanyNBCUniversal and RTL Extend Media Inventory
The partnership will aim to offer advertising opportunities for marketers and agencies across the U.S., Europe and Asia.
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US’ NBCUniversal and Europe’s RTL AdConnect. Announced today, the partnership will help NBCUniversal offer its advertising customers the ability to extend their ad footprint internationally, by representing what RTL AdConnect calls its Total […]
NBCUniversalRTL AdConnect
Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech
In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with Magnite CEO Michael Barrett about the deal and what it means […]
RTL AdConnect & TVSquared Partner to Bring Always-On Proof of Performance to European Broadcast TV Campaigns
Advertisers All Over the World, Including U.S. DTC Brands, Leveraging Partnership as a Gateway into the European Market EDINBURGH, N.Y. & LUXEMBOURG — TVSquared the global leader in TV attribution, and RTL AdConnect, the international Total Video sales house of RTL Group – a leader across broadcast, content and digital – have partnered to provide RTL AdConnect’s […]
RTL AdConnectTVSquared