MarTech Today: Sharethrough adds first DSP for native programmatic video, EU’s proposed data collection rules & voice search strategies
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 ways to thrive in the year of customer experience Jan 10, 2017 by Mike Sands Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. […]
“Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 ways to thrive in the year of customer experience Jan 10, 2017 by Mike Sands Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. […]”Source
Exchanges
Equativ finalizes merger with Sharethrough
Advertisers and publishers using Equativ or Sharethrough are now served by one unified global media platform after the companies completed their merger.
Equativ completes Sharethrough integration to create global media platform
Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media Platform
Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces
Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]
Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces
Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]
Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces
Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]