Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns

Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces

Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]

MergerGlobalSharethrough2 years ago

Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces

Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]

Equativ→Sharethrough

MergerProgrammatic · MergerGlobalSharethrough2 years ago

Equativ, Sharethrough merge to form adtech powerhouse

Equativ, the global independent adtech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. Equativ, Sharethrough merger With more than 720 employees, 18 countries, and […]

MergerGlobalSharethrough2 years ago

Scope3 and Sharethrough Partner to Combat Problematic Placements

Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough’s platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking previously unblockable problematic placements, enhancing control and precision for media buyers. Now available via Sharethrough, GMP+ will help marketers gain more quality with less carbon.

Scope3→Sharethrough

UpdateProgrammatic · Data partnershipGlobalSharethrough3 years ago

Sharethrough Partners with White Bullet to Drive a Safer, Cleaner, Higher-Performing Media Ecosystem

IP protection and cyber safety company White Bullet today (August 31st, 2023) announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable, and efficient open web. With this […]

White Bullet→Sharethrough

LaunchedProgrammatic · Measurement integrationGlobalSharethrough3 years ago

Sharethrough Expands GreenPMPs Capabilities to Include Programmatic CTV Campaigns

Brands and agencies can now run carbon-neutral programmatic CTV campaigns at scale Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for connected TV (CTV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study conducted by Sharethrough, 80% of […]

LaunchedGlobalSharethrough3 years ago