Sky Media opens premium VOD to programmatic buying via Google DV360

Sky Media calls on advertisers to test its new ADsorption Index

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

Omnicom→Sky Media→sports inventory

Sky Media adds four sponsors for Premier League season

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

Sky→ITV

AcquisitionCTV · AcquisitionUnited KingdomITVSky Media3 months ago

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

Advertisers→Universal Ads→Channel 4, ITV, Sky

LaunchedTV · Buying accessUnited KingdomUniversal AdsSky MediaITV3 months ago

Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]

LaunchedUnited KingdomUniversal AdsComcast AdvertisingSky MediaITV3 months ago