Someecards brings its shareable native ad formula to video
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Someecards is bringing its brand of offbeat workplace humor to video to lure brands. The publisher has spent the last few years pitching brands on its “ecards,” many of which are anti-Hallmark in the best way possible. Now, a new series, done in collaboration with Above Average, exposes the realities of workplace politics. Editorial Director Brook Lundy said he hoped that brands would now be willing to extend partnerships into video.
“Someecards is bringing its brand of offbeat workplace humor to video to lure brands. The publisher has spent the last few years pitching brands on its “ecards,” many of which are anti-Hallmark in the best way possible. Now, a new series, done in collaboration with Above Average, exposes the realities of workplace politics. Editorial Director Brook Lundy said he hoped that brands would now be willi”Source
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