Sovrn Gives Publishers Control of Their Ad Stack With New Software Designed to Maximize Revenue
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
“For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, announced that it is transforming ad management for publishers with the launch of the industry’s first-ever […]”Source
Sovrn Introduces Signal Vitals, a Unique Programmatic and Inventory Health Dashboard for Publisher Ad Inventory Optimization
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […]
Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients. […]
SovrnVigLink
Sovrn acquires VigLink to expand its publisher monetization platform
Sovrn recently raised $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 — made up, as CEO Walter Knapp put it, from “bits and pieces of different companies.” (It […]