Spectrum Reach Makes Inventory Available Through PubMatic

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

UpdateProgrammatic · Auction infrastructureGlobalBCNPubMatic3 weeks ago

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

LaunchedProgrammatic · Auction infrastructureGlobalPubMatic4 weeks ago

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

LaunchedProgrammatic · Auction infrastructureGlobalPubMatic2 months ago

Spectrum Reach Expands Operations in N.Y.

LaunchedGlobalSpectrum Reach3 months ago

SPECTRUM REACH ANNOUNCES EXPANSION TO INCLUDE NEW YORK INTERCONNECT

UpdateGlobalSpectrum Reach3 months ago

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

UpdateGlobalZyngaPubMatic3 months ago