利润暴跌七成，爱奇艺再失速：会员跑了，广告少了，靠线下乐园「翻身」？

iQIYI Partners with PubMatic for Programmatic Technology Solutions

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, today announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As premium over the top (OTT) streaming services embrace programmatic to maximise revenue, expose their […]

iQIYI→PubMatic

LaunchedCTV · Inventory integrationGlobaliQIYIPubMatic3 years ago

LiveRamp Rolls Out Authenticated Traffic Solution to iQIYI

ATS will help to unlock iQIYI’s addressable streaming inventory for the world’s top marketers in key markets including Taiwan, Singapore, Japan and Australia LiveRamp announced the rollout of its Authenticated Traffic Solution (ATS) to iQIYI’s streaming services, starting with services in Taiwan, Singapore, Japan and Australia. As a result of this integration, ATS will enable the […]

iQIYI→LiveRamp→advertisers

LaunchedCTV · Data partnershipGlobaliQIYI4 years ago

iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial Monetization Model

iQIYI, an innovative market-leading online entertainment service in China, recently launched China’s first “interactive native video advertising” (the “Commercial”) in The Rap of China 2019, iQIYI’s original youth rap music reality show. This milestone not only reinforces iQIYI’s diversified monetization model but also leads China’s advertising industry into its interactive era. Native video advertising are […]

LaunchedChinaiQIYI7 years ago