More like this
iQIYI Partners with PubMatic for Programmatic Technology Solutions
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, today announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As premium over the top (OTT) streaming services embrace programmatic to maximise revenue, expose their […]
iQIYIPubMatic
iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial Monetization Model
iQIYI, an innovative market-leading online entertainment service in China, recently launched China’s first “interactive native video advertising” (the “Commercial”) in The Rap of China 2019, iQIYI’s original youth rap music reality show. This milestone not only reinforces iQIYI’s diversified monetization model but also leads China’s advertising industry into its interactive era. Native video advertising are […]
China