UK digital ad spend rises 9.4% and WhatsApp is nation’s top platform
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. UK digital survey Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a […]
“UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. UK digital survey Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a […]”Source
WhatsApp opens ads in Status and Promoted Channels in its Updates tab, rolling out over several months and targeted by country, city, language and followed channels; personal chats are not used. Meta says the ads won't reach the EU until 2026.
Meta adds ads to WhatsApp's Status and Updates tab
Advertisers on Meta Ads can now buy ads in WhatsApp's Status, Promoted Channels and paid channel subscriptions within the Updates tab; personal chats remain unaffected.
Facebook, Inc. renames itself Meta, bringing Facebook, Instagram, Messenger and WhatsApp under one company brand.
The Telegraph expands its daily audio briefings to outlets beyond WhatsApp
The Telegraph is striving to build audio ad revenue by launching The Briefing on podcast platforms and smart speakers after offering the news service on WhatsApp — and drawing an audience.