MNTN adds Upwave Brand Lift measurement inside its CTV platform
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MNTN advertisers can now launch Upwave Brand Lift measurement directly within the platform to track how their CTV campaigns affect brand metrics.
UpwaveMNTN
“MNTN advertisers can now launch Upwave Brand Lift measurement directly in the platform and quickly understand how their CTV campaigns are impacting brand metrics Upwave, the Brand Outcomes Measurement Platform, today announced a deepened partnership with MNTN (NYSE: MNTN), including an integration that makes it easier for MNTN advertisers to measure and optimize Brand Lift for their […]”Source
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