WebMD to Acquire Aptus Health
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
WebMD Health Corp., an Internet Brands company and the leader in health information services for consumers, physicians, and other healthcare professionals (HCPs), announced that it has entered into an agreement to acquire Aptus Health. The acquisition includes Aptus Health’s core brand Univadis, a global information and education platform delivering medical news, conference and research updates […]
WebMDAptus Health
“WebMD Health Corp., an Internet Brands company and the leader in health information services for consumers, physicians, and other healthcare professionals (HCPs), announced that it has entered into an agreement to acquire Aptus Health. The acquisition includes Aptus Health’s core brand Univadis, a global information and education platform delivering medical news, conference and research updates […”Source
What this is about
Publishers and platforms
More like this
WebMD Parent Company Internet Brands to Acquire PulsePoint
WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected […]
PulsePointInternet Brands
WebMD Uses Data To Connect Sponsored Content To Customer Journeys
People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer […]