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PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers
The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.
PubMatic opens Zynga's mobile gaming inventory to buyers
PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.
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Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City
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Zynga Buys ASO Platform Storemaven To Cut Down On CAC
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Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga – which itself was acquired by Take-Two Interactive in January for $11 billion – a “content fortress,” […]
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Beating the street and its own guidance, Zynga reported record third-quarter revenue of $705 million, up 40% from the same period last year and reaching its largest mobile audience ever of 183 million monthly active users, up 120% year over year. Despite warning in the second quarter of a material impact from Apple’s privacy policy […]