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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
11 events for Daily Mail
Open Daily MailDaily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
United KingdomDaily Mail Launches A Social Media Agency; AI Eats The Food Blogs’ Lunch
The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to get off the couch until then. News You Can Use DMG Media, the publisher of Daily Mail and other British news titles, is expanding into social monetization and agency services with the launch of […]
Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan
News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan Google Faces Ad Tech Lawsuits from AUS Publishers Google is facing two class-action lawsuits from […]
Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire
On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding […]
Daily Mail Group Forms Content Recommendation Partnership With Outbrain
The multi-year deal will feed organic and paid content across international platforms.
Daily MailOutbrain
Daily Mail owner to buy Yahoo?
The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.
Daily Mail study: News is a safe place for advertisers after all
Advertisers have always been careful to make sure they avoid being near hard news, lest it not be “brand safe.” As the Daily Mail pushes deeper into hard news, it’s trying to combat this practice. Research commissioned by the publisher shows that (surprise!) not only are consumers’ opinions of advertisers unchanged by their appearing near serious news but that they appreciate the advertisers paying for the news.
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