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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
4 events for MediaWorks
Open MediaWorksMediaWorks becomes exclusive retail media partner for JB-Hi-Fi
Advertisers can now buy JB-Hi-Fi's retail media inventory exclusively through MediaWorks under its new exclusive partnership.
AdvertisersMediaWorksJB-Hi-Fi
Cross MediaWorks Partners with 605 to Establish Standardized Independent Campaign Measurement and Advanced Analytics
Partnership Supports Both Cadent and one2one Media for Addressable and Optimized Linear Advertising NEW YORK – Cross MediaWorks and 605, an advanced data and analytics company focused on the media and entertainment industry, announced that they have partnered to provide a measurement standard to help scale the addressable television marketplace. The solution will also create an independent, […]
605Cross MediaWorks
United StatesCross MediaWorks Acquires BlackArrow to Drive TV Ad Technology Across All Screens
BlackArrow to Power Cadent Network’s Expansion into Advanced TV Advertising Marketplace NEW YORK – Cross MediaWorks, one of the largest independent media services firms in the United States and owner of Cadent Network, the leading national unwired TV advertising network, announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry. “By combining BlackArrow’s multi-platform expertise and advanced advertising […]
BlackArrowCross MediaWorks
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