News

Mobvista’s XMP and AdsPolar Become Meta AdTech Business Partners

Mobvista XMP→Meta

UpdateSocial · Buying accessGlobalMobvista2 years ago

Mobvista Subsidiary, Mintegral, Named a Top 3 Global Ad Network in AppsFlyer’s Performance Index

Mobvista subsidiary and programmatic advertising platform, Mintegral, announced it has ranked as a top 3 global media source behind Google & Meta in AppsFlyer’s Performance Index Edition 15. AppsFlyer’s Performance Index provides mobile marketers with crucial insights into the world’s top media sources for traffic volume and quality across Android and iOS, region, and app […]

UpdateGlobalMobvista4 years ago

Mobvista Receives 2022 CCPA Data Privacy Validation

Mobvista Co., Ltd (01860.HK), a global technology platform, announced that its Nativex business and Mintegral mobile ad platform have received California Consumer Privacy Act (CCPA) validation from TRUSTe LLC (“TRUSTe”), an independent subsidiary of TrustArc Inc. Marketing Technology News: MarTech Interview with Rajesh Jain, Founder and Managing Director at Netcore Cloud TRUSTe reviewed the data […]

Policy changeUnited StatesMobvista5 years ago

Mobvista subsidiary, Mintegral, Announces Record Revenue Growth for Q3 2021 and Ranks as a Top 10 Ad Network Globally

Revenue on Mintegral’s mobile ad platform surges to $160 million Mobvista announced that its subsidiary, Mintegral, has recorded an unaudited revenue of $160 million in Q3 2021, an increase of 72.86% compared to Q3 2020, and an increase of 24.67% compared to Q2 2021. Mintegral, Mobvista’s programmatic and interactive ad platform also retained 85.95% of […]

UpdateGlobalMobvista5 years ago

Mobvista Acquired One Of The Companies That Made The China Advertising ID

One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly […]

AcquisitionChinaMobvista5 years ago

Mobvista to Acquire Mobile Measurement and Martech Company, Reyun

AcquisitionGlobalMobvista5 years ago

Mobvista Has Entered Into An Agreement To Acquire Reyun, China’s Leading Mobile Measurement And MarTech Company

Mobvista, a technology platform providing a unified stack of SaaS products and services, announced today that it has entered into an agreement to acquire Reyun, a leading Chinese third-party mobile measurement and marketing technology company, to further the expansion of its SaaS tooling ecosystem. The deal is valued around 1.5 billion RMB (including cash and […]

AcquisitionChinaMobvista6 years ago

Mobvista Earns Privacy Certification From ePrivacy

Mobvista, a technology platform providing SaaS products and services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Mobvista sub-brands, Nativex and Mintegral earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU […]

Policy changeGlobalMobvista6 years ago

Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy Protection Standards

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China’s first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the […]

Policy changeGlobalMobvista6 years ago

Mobvista Grows Programmatic Advertising Revenue by 98.7%

UpdateGlobalMobvista8 years ago