News

Nexstar closes Tegna deal, gaining Premion's CTV platform

Nexstar now owns Tegna's Premion connected-TV ad platform after closing its acquisition with FCC and DOJ approval.

Nexstar Media Group→Tegna→Premion

AcquisitionCTV · AcquisitionUnited StatesPremion7 months ago

Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase

Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes. Premion’s […]

LaunchedGlobalPremion2 years ago

Premion Expands Omnichannel and Ad Tech Capabilities

LaunchedGlobalPremion2 years ago

TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities

TEGNA Inc. announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local advertisers, has signed an agreement and simultaneously closed on the acquisition of Octillion Media. Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising. The acquisition will expand Premion’s capabilities in the growing CTV […]

Premion→Octillion Media

AcquisitionCTV · AcquisitionUnited StatesPremion3 years ago

Premion Buys CTV-Focused DSP Octillion

On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve local CTV ad buyers. Premion declined to disclose the terms of the deal.

AcquisitionGlobalPremion3 years ago

Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities | Next TV | Broadcasting+Cable

AcquisitionGlobalPremion3 years ago

Premion acquired substantially all the assets of Octillion Media, a demand-side platform focused on local CTV and streaming app advertising, for a base price of $56.0 million plus a maximum earnout of $14.0 million.

AcquisitionGlobalPremion3 years ago

Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal

Earns Second Distinct TAG Certification as Industry Trusted CTV Advertising Platform Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive […]

UpdateGlobalPremion4 years ago

TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers

MCLEAN, Va. – TEGNA Inc. (NYSE: TGNA) and Premion launched its proprietarily-built data management platform (DMP) called Premion Audience Selects which includes 2,000 first-party unique over-the-top (OTT) audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform […]

LaunchedGlobalPremion9 years ago