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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
18 events for Sharethrough
Open SharethroughEquativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces
Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]
Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces
Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to […]
Equativ, Sharethrough merge to form adtech powerhouse
Equativ, the global independent adtech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. Equativ, Sharethrough merger With more than 720 employees, 18 countries, and […]
Scope3 and Sharethrough Partner to Combat Problematic Placements
Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough’s platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking previously unblockable problematic placements, enhancing control and precision for media buyers. Now available via Sharethrough, GMP+ will help marketers gain more quality with less carbon.
Sharethrough Partners with White Bullet to Drive a Safer, Cleaner, Higher-Performing Media Ecosystem
IP protection and cyber safety company White Bullet today (August 31st, 2023) announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable, and efficient open web. With this […]
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Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns
Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study […]
Sharethrough Expands GreenPMPs Capabilities to Include Programmatic CTV Campaigns
Brands and agencies can now run carbon-neutral programmatic CTV campaigns at scale Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for connected TV (CTV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study conducted by Sharethrough, 80% of […]
Sharethrough Partners With Adelaide To Sell Media Based On Attention
The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.
AdelaideSharethrough
Sharethrough Launches CTV Ad Enhancements to Drive Viewer Attention and Performance
Leading omnichannel ad exchange launches CTV Ad Enhancements including countdowns and sports tickers to improve attention Sharethrough, one of the top global independent omnichannel ad exchanges, announced today that it is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s […]
Sharethrough Partners with Scope3 to Launch its First Green Media Products
Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the […]
Scope3Sharethroughadvertisers
Sharethrough Launches CTV Dynamic QR Codes to Increase Attention and Effectiveness of Video Ads
The first of its kind tool automatically enhances Connected TV performance reporting and increases consumer attention by 12% Sharethrough, one of the top global independent omnichannel ad exchanges, announced today that it is introducing CTV Dynamic QR Codes to allow marketers to automatically unlock added value from their Connected TV campaigns through improved attention and […]
Sharethrough Launches Dynamic Video Captions to Maximise Comprehension for Programmatic Video Ads
Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video captions for video ads to elevate user experience, optimise ad recall and increase ad engagement. Recent research from Sharethrough shows that 75% of mobile users keep their phone […]
Sharethrough Launches Dynamic Video Captions to Maximize Comprehension for Programmatic Video Ads
Dynamic Video Captions automatically adds human-verified captions to improve user experience and overall performance for video ads Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video captions for video ads to elevate user experience, optimize ad recall and increase ad engagement. Marketing Technology News: MarTech Interview with Wendy Gonzalez, CEO at Sama […]
Sharethrough Announces General Availability of Enhanced Banners Product
Today, Sharethrough announced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banner campaigns using their existing creative and workflow. The standard banner market is still a $17B market in the US but has seen very little innovation or disruption since programmatic buying became the standard. […]
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base SpotX, the leading video advertising and monetization platform, announced a new integration with Sharethrough, the industry’s leading native supply-side platform, to bring SpotX’s programmatic infrastructure for outstream demand to Sharethrough’s in-feed video supply. By connecting […]
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Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments
Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic. Sharethrough, the all-in-one […]
MarTech Today: Sharethrough adds first DSP for native programmatic video, EU’s proposed data collection rules & voice search strategies
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 ways to thrive in the year of customer experience Jan 10, 2017 by Mike Sands Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. […]
Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic
Adelphic customers will have programmatic access to in-feed inventory on the Sharethrough Exchange.
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