News

Why Forever 21’s deal with Shein wasn’t enough to save itself from bankruptcy

Forever 21’s bid to save itself by partnering with Shein backfired, highlighting the risks legacy retailers face when leaning on disruptors instead of reinventing themselves.

Policy changeGlobalShein2 years ago

Modern Retail Rundown: Trump's proposed tariffs, more bankruptcies & The Children's Place's Shein debut

This week’s Modern Retail Rundown: Trump’s proposed tariffs, the latest bankruptcy filings and Shein’s new partnership with The Children’s Place.

LaunchedGlobalShein2 years ago

Modern Retail Rundown: Price hikes backfire, Shein & Temu suppliers struggles & Peloton's TikTok partnership

Constant price hikes are starting to backfire on companies like PepsiCo, Shein and Temu suppliers report low margins and unfair terms, Peloton plans to publish content through TikTok.

LaunchedGlobalShein3 years ago

How Shein is taking over social media advertising

Super-fast, super-cheap fashion brand Shein is investing paid social media campaigns to stay ahead in the mobile fast-fashion wars. The brand outspends peers in social advertising and targets its campaigns across a wider swath of ages.

UpdateGlobalShein5 years ago