News

Simulmedia Launches Self-Serve Access to Traditional TV Ads

Skybeam, Simulmedia’s self-serve TV advertising platform, is making it easier than ever for local businesses, franchises, and agencies to get on TV. Skybeam users can now run campaigns on top broadcast and cable networks, right alongside streaming TV, all in one platform. With the launch of Traditional TV Advertising, Skybeam users can now run campaigns on […]

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data. This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […]

M3 MI→Simulmedia→Pharma marketers

LaunchedData · Data partnershipUnited StatesSimulmedia2 years ago

Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency

Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision. NEW YORK — Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This innovative pharmaceutical advertising […]

PurpleLab→Simulmedia

LaunchedData · Data partnershipUnited StatesSimulmedia2 years ago

Simulmedia Adds New Automated Performance Optimization Feature to Its TV+ Platform, Enabling Unprecedented Transparency

TV+’s Automated Performance Optimization Engine makes it easier for performance-oriented marketers to optimize their CTV campaigns against mid and lower-funnel metrics Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always […]

Simulmedia and TiVo Renew Data-Licensing Partnership to Continue Powering Viewership Insights for TV+

TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming Via Simulmedia’s Unique Cross-Channel TV+® Platform Simulmedia, the leader in truly cross-channel TV advertising, announced the renewal of its partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation, which will help ensure that Simulmedia’s unique TV+® platform continues to provide […]

TiVo→Simulmedia

Simulmedia Launches TV+®, the Only Truly Cross-Channel TV Advertising Platform

The Next Generation of Simulmedia’s TV Advertising Platform Provides Unified Access to Cable, Broadcast, and Streaming Ad Inventory With the sheer volume of television content, channels and consumption at record levels, advertisers from all categories are grappling with unprecedented fragmentation of potential audiences, hampering their ability to find their consumers at scale and at cost. […]

Simulmedia Launches TV Marketplace Designed for Direct-To-Consumer Marketers

D2Cx Will Match Buyers to Sellers of +200 Billion Weekly National TV Ad Impressions Simulmedia, the only advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, announced it has launched a marketplace specifically designed for direct-to-consumer marketers. The marketplace, called D2Cx.com, uses bidding, small daily minimums, fast, […]

IRI and Simulmedia Form Strategic Alliance to Target IRI ProScores™ Segments Through TV Advertising

Clorox Will Be First Brand to Activate IRI ProScores on TV, Making It Easier to Reach Likely Purchasers Quickly and at Scale CHICAGO & NEW YORK – Simulmedia, the leader in performance television, and IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced a new […]

IRI→Simulmedia

Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting

Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced the release of INSIGHTS, powered by its VAMOS platform. The INSIGHTS application is a self-service online portal through which clients can […]

Simulmedia to Guarantee Better Business Outcomes Than Traditional TV Buys Using Audience-Targeted TV

“Impression-to-Impact” Guarantee Assures Advertisers “Higher Return on Ad Spend” NEW YORK – Saying that traditional measurements such as GRPs and daypart deliveries alone do not capture television’s true impact on business outcomes, Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced a new program that will guarantee that its audience-targeted TV ads […]