News

Spectrum Reach Expands Operations in N.Y.

LaunchedGlobalSpectrum Reach3 months ago

SPECTRUM REACH ANNOUNCES EXPANSION TO INCLUDE NEW YORK INTERCONNECT

UpdateGlobalSpectrum Reach3 months ago

Spectrum Reach adds Anoki AI's brand-suitability tool to streaming inventory

Advertisers buying Spectrum Reach's streaming TV inventory now get real-time brand-suitability and contextual transparency through Anoki AI's ContextIQ.

Anoki AI→Spectrum Reach

UpdateCTV · Measurement integrationGlobalSpectrum Reach4 months ago

SPECTRUM REACH AND ANOKI AI TEAM UP TO ACHIEVE IMPROVED REAL-TIME TRANSPARENCY IN STREAMING TV

Anoki AI→Spectrum Reach

UpdateCTV · Data partnershipGlobalSpectrum Reach4 months ago

Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns

UpdateGlobalSpectrum Reach12 months ago

SPECTRUM REACH AND WAYMARK PARTNERSHIP POWERS OVER 15,000 CAMPAIGNS AND COUNTING, DRIVING SUCCESS FOR LOCAL BUSINESSES

Waymark→Spectrum Reach

UpdateTV · Distribution dealUnited StatesSpectrum Reach12 months ago

How Spectrum Reach is redefining CTV advertising through show-level transparency

UpdateGlobalSpectrum Reach1 year ago

Charter's Spectrum Reach acquires ShowSeeker

Charter's ad-sales unit Spectrum Reach acquired ShowSeeker, expanding the technology it offers to advertisers and media buyers.

Spectrum Reach→ShowSeeker

AcquisitionData · AcquisitionGlobalSpectrum Reach1 year ago

Spectrum Reach Introduces AI-Powered Insights for Advertisers

LaunchedGlobalSpectrum Reach1 year ago

Introducing Spectrum Reach Architect: Ai-Powered Insights for Advertisers

LaunchedGlobalSpectrum Reach1 year ago

PubMatic and Spectrum Reach Partner to Enhance Demand, Efficiency and Curation Across CTV Marketplace

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected […]

Spectrum Reach→PubMatic

UpdateCTV · Inventory integrationGlobalSpectrum ReachPubMatic2 years ago

Spectrum Reach Makes Inventory Available Through PubMatic

UpdateGlobalSpectrum ReachPubMatic2 years ago

Spectrum Reach Makes Ad Deal With Amazon to Give Local Business Access to More Streaming Inventory

Amazon Ads→Spectrum Reach

UpdateCTV · Inventory integrationUnited StatesSpectrum ReachAmazon Ads2 years ago

Charter's Spectrum Reach Says Its Partnership With AI Tech Startup Waymark Generated $27 Million in Local Ad Revenue in 1 Year

Waymark→Spectrum Reach→Local advertisers

LaunchedTV · Buying accessUnited StatesSpectrum Reach2 years ago

Charter's Spectrum Reach Adds Streaming to Ad Portal's DIY Capabilities

Advertisers→Spectrum Reach→Streaming inventory

UpdateCTV · Buying accessGlobalSpectrum Reach4 years ago

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

It’s done in partnership with Blockgraph and TVSquared.

Spectrum Reach→Blockgraph→TVSquared

LaunchedMeasurement · Measurement integrationGlobalSpectrum Reach5 years ago