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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
18 events for Universal Ads
Open Universal AdsAs Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?
Universal Ads adds LiveRamp and mobile measurement partners to premium TV
Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.
LiveRampUniversal AdsPremium TV
Universal Ads launches in the UK on Channel 4, ITV and Sky
Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.
AdvertisersUniversal AdsChannel 4, ITV, Sky
United KingdomComcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]
Universal Ads launches in UK with Channel 4, ITV and Sky
Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]
Universal Ads must pass the pizza test if it's to steal ad dollars from social
Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers’ need for performance.
Comcast's Universal Ads adds linear TV inventory for self-service buying
Brands of any size can now self-serve buy Comcast's linear TV inventory alongside streaming through Universal Ads.
BrandsUniversal AdsComcast
Universal Ads Welcomes New Major Publishers to the Universal Audience Network, Unlocking Even More Premium Streaming Content for Social-First Brands
Samsung AdsUniversal AdsSocial-first brands
Universal Ads launches TV API Partner Program
Advertisers on Universal Ads can now use curated creative and measurement tools from its first Business Partners, including Canva, Fairing and Haus.
Universal AdsCanva, Fairing, Haus
Universal Ads Introduces First-of-Its-Kind TV Business Partner Program
Advertisers of all sizes and skill levels will be able to transition quickly from social media advertising to TV.
Comcast’s Universal Ads Launches $5 Million Fund to Help E-Commerce Merchants Grow Their Businesses with TV Advertising
The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape. Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the Incrementality Fund— a new $5 million fund that provides resources to help e-commerce businesses drive […]
Comcast's Universal Ads adds Estrella MediaCo, Fuse Media, Vizio and others
Advertisers using Comcast's Universal Ads can now reach premium video inventory from new publishers including Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach and Vizio.
Universal AdsEstrella MediaCo, Fuse Media, Vizio
Comcast’s Universal Ads Expands to Even More Top Publishers, Democratizing Access to Premium Video for Advertisers of All Sizes
Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across the premium video category, announced a new round of leading publishers have joined the platform, further strengthening the ability for brands to reach new, […]
Universal Ads and Ramp Partner to Make TV Advertising Intuitive for Growing Brands
Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses time and money, announced UA’s first-of-its-kind partnership giving Ramp’s 30,000+ customers access to premium advertising inventory through the new Universal Ads ad-buying platform. “Television advertising has long felt like it was only […]
RampUniversal Ads
Comcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers
The Universal Ads and Ramp partnership is the first in a line of demand-side integrations for Comcast’s offering.
Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook
Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world’s leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). […]
BranchFacebook
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